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Charity Web Sites

8-Reasons All Non-Profits Need A Web Site
By Thom Reece

A nonprofit organization can take advantage of the Internet for at least eight purposes:

  • publicity

  • public education

  • fundraising

  • volunteer recruitment

  • service delivery

  • advocacy

  • research

  • communication

Let us look at brief examples of each of these uses in turn.

Publicity

Good sites gain attention. Attention or awareness is exactly what all non-profits need... it accelerates fund-raising efforts, and enhances all the following essential needs:

Public Education

There's a fine line between grabbing the public's attention and educating the public about an important social problem or cause.

Whatever the mission statement of your non-profit organization is, it needs to be presented with clarity to the various "publics" that all non-profits must influence if they are to be successful.

All organizations have several different "publics" which they must influence in a positive way in order to achieve their organizational goals.

Some of these "publics" are:

  • centers of influence

  • community organizations

  • government officials and departments

  • other non-profits

  • volunteers

  • donors

  • etc. etc.

A properly constructed and strategized web site can reach all of these "publics" cost effectively and with immediate "calls-to-action.

Fundraising

Large sums of money are now changing hands over the Internet. One early barrier to online fund raising was the perceived insecurity surrounding online financial transactions. With dramatic improvements in online secure data transmission, this is no longer an issue.

Now there are multiple ways for donors to make direct donations without worrying. Several companies offer secure methods for performing online financial transactions.

PayPal and Amazon now provide free mechanisms for the proper transmission of credit card donations to non-profits... eliminating the need for the non-profit to own and manage their own credit card merchant account... and saving the organization on transaction fees.

Another advantage of online credit card donations is that they are usually for larger amounts... and given more often during the year.

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