3 Reasons Why Your Non-Profit's Website Should Be A Blog
By Soni Pitts
Everyone doing business with the public today should have a website, and that goes double for non-profits. Like commercial businesses, non-profit organizations rely on public interest and their ability to meet the public's needs in order to survive.
If you're creating a web presence for your organization, or revamping an existing one, consider using a blogging platform as the foundation for your site. A blog platform is essentially a user-friendly content management system that allows you to create anything a regular static site has, but is far simpler, easier and cheaper than just about any other system.
Here are a few more reasons you should be thinking "blog" when considering your web options:
Blogs Are Sticky
One of the primary metrics of effectiveness of a website is what is referred to as "stickiness" - a sticky site is one that attracts constant traffic and holds onto that traffic once it arrives. Good design and intuitive navigation are helpful, but real stickiness requires compelling, targeted content.
Marketing studies show that it often takes 5-7 exposures to any marketing message before someone says yes and buys your product or service - and fundraising, event announcements and requests for volunteers are just as much marketing messages as commercial sales copy is. But if all you have to offer is a static site with infrequently updated information, what incentive does your wandering visitor have to come back to be exposed to your message enough times to get them to act?
None, that's what.